spacer
Theory Unit Logo vertical_red_slash Home vertical_red_slash Web Design vertical_red_slash eCommerce Websites vertical_red_slash Logo Design vertical_red_slash Graphic Design vertical_red_slash About vertical_red_slash Contact vertical_red_slash

horizontal_red_line

/ SWANSFOOT FINE WINES & I.T. CONSULTANCY QUICK-LOOK PROJECT REQUIREMENTS: logo design, identity system, website development, brand guidelines, letterhead, business card, compliments slip, PowerPoint template, email signature, invoice.

/ Swansfoot Limited is a local Sherborne business which has two arms to its operation: as a fine wine importer and I.T. consultancy, two very different trades, creating an over-arching brand identity presented an exciting challenge.

As well as the logo and business stationery assets, I built and designed the website which you can see here:

www.swansfoot.co.uk

The logo consists of a swan in a crest-like shield to suggest heritage but which also discreetly evokes a wine glass.The wing of the swan suggests the ripples in a lake or in wine. The wordmark shows the letter 'A' and 'T' with their descenders below the baseline which alludes to the hardwork the swan does beneath the surface in order to gracefully move forward. The inter-linked letter 'O's again allude to heritage (it is an old ligature) but also to suggest 'connectedness' and close working relationships.

A substantial project like this, where I have designed the brand identity from the ground up, benefits from having a set of brand-guidelines. These are a great aid in focussing all staff and anyone who works with your business, on the core ideology of the brand, and gives detailed guidelines on how to apply the brand assets for consistency in the business's communications. The Swansfoot guidelines amounted to a 44 page document and is a beautiful thing in itself.

 

Swansfoot Brand - Theory Unit Graphic Design and Website Development

Swansfoot Brand - Theory Unit Graphic Design and Website Development

Swansfoot Brand - Theory Unit Graphic Design and Website Development

Swansfoot Brand - Theory Unit Graphic Design and Website Development

Swansfoot Brand - Theory Unit Graphic Design and Website Development

** BACK TO TOP **

vertical_grey_line

/ Akaritec / brand & product logos / identity system / slogan / corporate documents / billboard adverts

/ Birthday Weather / logo / product design / website design / packaging assets / corporate documents

/ Bored Man Magazine / logo / corporate identity & brand / business card / magazine layout / copy writing / editorial / T Shirts / Illustration

/ Crewkerne Area Business Chamber / logo / corporate identity

/ First Fold Records & Books / logo / business cards

/ Frank's Barbers - Seville / logo / identity / corporate documents / slogan / awning / signage

/ Handpicked Vintage Co / logo / ecommerce website shop / business stationery

/ Jestz / logo / t-shirts / stickers

/ Lesley Waters' Kitchen / recipe of the week logo / Facebook icon & sign-up page/ thank you page

/ Lewisham Friends of Portage / logo / illustrations / business stationery

/ MacAngus Designs / logo / business card

/ Pentonic / logo / slogan / flyers

/ Posters from the Lab / posters

/ Premier Pli Journal / illustration

/ Ribbon Weft & Warp / logo / clothes tag

/ Solusvreba Adventure Management / logo / branding / business card

/ Swansfoot Fine Wine / logo / brand-guidelines / website / corporate documents

/ Sweets in a Bag Ecommerce Shop / logo / ecommerce website shop / business stationery

/ Test Conditions Records / logo / identity / web display / corporate documents / slogan / hand drawn character

/ The Dining Room Sherborne Restaurant / logo / website / signage / menus/ letterpress invitations / letterpress business cards

/ The Celebratory Deconstruction of Mr. Hanson's Personal Emblem / logo / poster / greetings card

/ Typography Poster Series / posters

/ Weather Century / logo / Twitter design / Twitter assets

/ Woodlands Nursery—London / logo / website / signage / business stationery / posters & prints / invoice / flyers / prospectus

 

 

horizontal_red_line

Theory Unit Slash Logospacer © Theory Unit 2016. All rights reserved.

...because good design creates good business...

Services: / Website Design / Ecommerce Web Shops / Graphic Design / Logo Design / Illustration /

Where: / Charlton Horethorne / Sherborne / nr Yeovil / Dorset / South West / UK