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/ SWANSFOOT FINE WINES & I.T. CONSULTANCY QUICK-LOOK PROJECT REQUIREMENTS: logo design, identity system, website development, brand guidelines, letterhead, business card, compliments slip, PowerPoint template, email signature, invoice.

/ Swansfoot Limited is a local Sherborne business which has two arms to its operation: as a fine wine importer and I.T. consultancy, two very different trades, creating an over-arching brand identity presented an exciting challenge.

As well as the logo and business stationery assets, I built and designed the website which you can see here:

The logo consists of a swan in a crest-like shield to suggest heritage but which also discreetly evokes a wine glass.The wing of the swan suggests the ripples in a lake or in wine. The wordmark shows the letter 'A' and 'T' with their descenders below the baseline which alludes to the hardwork the swan does beneath the surface in order to gracefully move forward. The inter-linked letter 'O's again allude to heritage (it is an old ligature) but also to suggest 'connectedness' and close working relationships.

A substantial project like this, where I have designed the brand identity from the ground up, benefits from having a set of brand-guidelines. These are a great aid in focussing all staff and anyone who works with your business, on the core ideology of the brand, and gives detailed guidelines on how to apply the brand assets for consistency in the business's communications. The Swansfoot guidelines amounted to a 44 page document and is a beautiful thing in itself.


Swansfoot Brand - Theory Unit Graphic Design and Website Development

Swansfoot Brand - Theory Unit Graphic Design and Website Development

Swansfoot Brand - Theory Unit Graphic Design and Website Development

Swansfoot Brand - Theory Unit Graphic Design and Website Development

Swansfoot Brand - Theory Unit Graphic Design and Website Development



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Services: / Website Design / Ecommerce Web Shops / Graphic Design / Logo Design / Illustration /

Where: / Charlton Horethorne / Sherborne / nr Yeovil / Dorset / South West / UK